EXPERIENCE
Senior User Experience Designer
Amazon, Seattle, WA
October 2020- PRESENT
Led UX design efforts for high-impact consumer-facing products serving a customer base of 1.5 million, focusing on enhancing user experience and driving business outcomes.
Managed end-to-end design processes, including user research, wireframing, prototyping, and usability testing, utilizing Figma for high-fidelity design solutions.
Collaborated with product managers and engineering teams to define project requirements and develop user-centered design strategies that catered to a diverse and large user base.
Conducted comprehensive data analysis to identify user pain points and opportunities for improvement, implementing design changes that resulted in measurable increases in user engagement and satisfaction.
Designed and iterated on product features based on user feedback and analytics, achieving significant enhancements in user interface and experience.
Championed design thinking methodologies and best practices to influence product strategy and design decisions across multiple teams and projects.
Senior User Experience Designer
Quest Diagnostics, Lenexa, KS
June 2014- October 2020
Spearheaded user experience strategies for nine products across two business units, emphasizing account management and large project oversight.
Implemented Lean User Experience processes, reducing development time by an average of 9 weeks and minimizing hotfixes, aligning with Agile methodologies.
Developed and presented educational workshops to integrate User Experience earlier in project cycles, improving stakeholder collaboration and project outcomes.
Created a comprehensive application style guide, adopted corporate-wide, leading to a 23% reduction in UI coding time.
Designed wireframes and functional prototypes using Figma, informed by business and user research, enhancing design accuracy and project efficiency.
Identified and corrected design and architectural errors in the Wellness Engine, increasing online scheduled appointments by 35% and reducing registration errors by 15%.
Revamped the end-user website experience, improving architecture and flow, resulting in a 52% decrease in load times and notable increases in mobile registrations and appointments.
Facilitated adoption of UX processes across business units and established new KPIs to better track and manage user experience outcomes.
Web Graphics Designer
Silpada, Lenexa, KS
July 2013 - April 2014
Applied user-focused design strategies to guide the public site through key user objectives, including hosting parties, becoming representatives, and purchasing jewelry.
Revamped email campaigns based on research, increasing click-through rates by 9% and online sales by 3% through optimized visuals and reduced copy.
Enhanced website ordering by sales representatives by 12%, streamlining the ordering process and reducing reliance on traditional methods.
Improved production efficiency for mass mailers and proprietary evite systems, cutting turnaround time from 36 to 12 hours through user feedback integration.
Manager, Digital Services
Smith Group Inc, Kansas City, MO
April 2011 - July 2013
Managed technology and design for four professional organizations in the financial industry, overseeing large-scale projects and account management.
Utilized design thinking to develop two new member-based and awards program websites, improving user engagement and experience.
Analyzed website traffic and bounce rates, leading to a 75% decrease in bounce rate and more qualified traffic despite a 5% decrease in overall traffic.
Collaborated with vendors using wireframes and visual aids to complete website developments and expansions, improving project outcomes and stakeholder communication.
Designer and Owner
Hot Cocoa Studios, Overland Park, KS
July 2010 - October 2011
Provided design services for small to medium-sized businesses, including brand development and website design, with a focus on account management and client needs.
Consulted with clients to enhance online presence and user experience, aligning designs with client objectives and user expectations.
Implemented strategies to gather information on new product offerings, facilitating rapid response to market demands.
Managed internal and external communications for 15 product launches, focusing on user interface design and conversion optimization.
Utilized Google Analytics to track and update a 200+ page website, increasing traffic by 126% through effective UX practices.
Designed and reviewed over 100 banner ads, achieving a 16% increase in click-through rates.
Contributed to the redesign of aplus.net, focusing on typeface selection, usability, and CTA improvements, resulting in a 52% reduction in homepage exit rate.
Web Designer
Codero, Overland Park, KS
February 2007-May 2010
EDUCATION
Bachelors of Science in Graphic Design Communications—Thomas Jefferson University (Formerly Philadelphia University), Philadelphia, PA
AFFILATIONS
Present member Women in Leadership
Former Digital Woman KC Member
Former Director of Operations and Finance of UXPA KC
Former AIGA Web Committee KC